Case studies are a great way to show your clients’ experiences and how future clients can have a similar experience if they partner with you. We'll discuss what a case study is, why it is important, and how to write a successful one.

A case study is a systematic and intensive investigation of your project. It contains a Birdseye look of a strategy of a product or service you provided to solve a client’s problem. These studies are like stories — you have a protagonist (the client), a problem, and a solution.

Why case studies are valuable?

They are effective. When people read case studies, they understand your business better. And, they provide social proof of the excellent work you do. Not only that, case studies build trust with your audience.

They help to attract new customers, cement trust and increase conversions.

The key to writing a successful case study is nailing its structure. To help your writing flow nicely, we recommend structuring it into the following sections.

1. The background

This should be an impactful overview of the project, perhaps highlighting one of the key goals or achievements.

Example: GreenFood is an online platform that delivers fresh and premium quality grocery items. The main objective of the project was to provide customers with a hassle-free way to search for grocery items.....

2. The client

Open with a short introduction to the client – who they are, their background, and industry. You can base it on what they say on their company website or LinkedIn profile or simply ask from the client.

3. The problem (challenge)

Explain the challenges your client was facing and wanting to overcome. There could be just one, or a few different pain points.

Example: The client approached us to increase the customer engagement of the website. The website of GreenFood was having a drawback like slow loading time, unnecessary steps to place an order etc.

4. The solution and your approach to it

Talk about how your products or services helped solve that problem. Get into the specifics, and also explain your thinking and decision-making throughout the process.

Example: We used the latest technological functionalities to make the GreenFood easy to use. We conducted user research, improved the UX, Enhanced the page loading times, and simplified the overall experience...

5. The results

This is where you lay out the real outcome of your project. It’s always better to use real numbers, not just vague statements like ‘more than doubled their traffic’. Hammer it home by pulling out the big guns!

Example: ...Greenfood has increased their number of orders by 500 per week, by breaking their previous 150 orders per week.

6. The testimonial

Finish up with a quote by your customer, ideally stating how their business has been improved or how happy they are with the service received. And be sure to use their own words, rather than trying to make it sound typically corporate. Most of the Internet is unsustainable, so there is an opportunity to make a very real and lasting impact through our work. The following are some ideas for ways in which UX designers can play their part in managing this global crisis.